Piwik
Piwik PRO: HIPAA-compliant analytics suite to collect and activate patient data, optimizing healthcare marketing while ensuring full data security.
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Overview
Piwik PRO is an analytics suite tailored for the healthcare industry, emphasizing HIPAA compliance. It allows healthcare marketers to gather, analyze, and leverage patient data to enhance digital experiences and campaign performance, all while adhering to stringent data security and privacy regulations.
Key Features
- Combines analytics, tag management, consent management, and a customer data platform (CDP) in one platform.
- Provides easy-to-use marketing dashboards and reports for understanding patient behavior.
- Integrates with tools like Google products, server-side tagging solutions, and CRMs.
- Designed to meet HIPAA requirements for data security and privacy.
Who It's For
Piwik PRO is designed for healthcare organizations, hospitals, and marketing agencies working with healthcare clients. It's particularly useful for those needing a robust analytics platform that meets HIPAA requirements, enabling data-driven decisions to improve patient engagement and marketing ROI.
Key Features
Use Cases & Problems Solved
Use Cases
- •Use when you need to track patient engagement on your website and mobile app while complying with HIPAA regulations.
- •Perfect for optimizing patient journeys and increasing engagement through data-driven marketing strategies.
- •Ideal if you need to consolidate your analytics, tag management, consent management, and CDP into a single platform.
- •Use when you need to create custom reports and dashboards to visualize patient behavior and marketing performance.
- •Use when you need to integrate your analytics data with other marketing tools like Google Ads and CRMs.
- •Perfect for healthcare marketing teams who require a HIPAA-compliant analytics solution with a signed Business Associate Agreement (BAA).
- •Ideal if you need to implement server-side tracking and tagging for enhanced data security and privacy.
Problems Solved
- ✓Eliminates the risk of HIPAA violations when collecting and analyzing patient data.
- ✓Solves the problem of fragmented data by consolidating analytics, tag management, and CDP into one platform.
- ✓Eliminates the need for multiple tools and vendors for data collection, analysis, and activation.
- ✓Reduces the complexity of managing patient consent and privacy preferences.
- ✓Solves the challenge of gaining actionable insights from patient data while maintaining compliance.
Who It's For
Fit Analysis
Best For
Best for healthcare organizations who need a HIPAA-compliant analytics platform to improve patient engagement and marketing ROI.
Not Ideal For
Not ideal for small businesses outside of the healthcare industry because of its specialized focus and compliance features.